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How to be a better brand storyteller [guide + examples]
Brand storytelling Amber Badger 09/08/2021 Brand storytelling Amber Badger 09/08/2021

How to be a better brand storyteller [guide + examples]

Your brand story helps you stand out from the crowd and build human connection into your business. Here’s some of our favourite brand stories and how you can become a better brand storyteller.


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How to emotionally connect through your writing.
Writing advice Amber Badger 15/10/2020 Writing advice Amber Badger 15/10/2020

How to emotionally connect through your writing.

One of the best ways to emotionally connect with your customers is through your words. If written authentically and with purpose, your words have the power to strike up genuine emotions and desire within your readers.

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12 Lead Generation Strategies to Boost Your Reach
Content marketing tips Amber Badger 28/05/2020 Content marketing tips Amber Badger 28/05/2020

12 Lead Generation Strategies to Boost Your Reach

Lead generation is a cost-effective, results-driven way to capture interest that converts into sales. But, how can you tie it into your content marketing strategy in a genuine, authentic and brand-oriented way?

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Why now, more than ever, it’s time to be human in your content.
Brand storytelling, Content marketing tips, Writing advice Amber Badger 13/05/2020 Brand storytelling, Content marketing tips, Writing advice Amber Badger 13/05/2020

Why now, more than ever, it’s time to be human in your content.

If you’re choosing to still show up online, this is your opportunity to peal back the layers and shake off some of those business barriers. Learn how to show your ‘human side’ in your content marketing.

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6 reasons your business needs a blog.
Writing advice, Content marketing tips, Brand storytelling Amber Badger 02/04/2019 Writing advice, Content marketing tips, Brand storytelling Amber Badger 02/04/2019

6 reasons your business needs a blog.

Organic blog content provides something totally different to your marketing channels. It fuses expertise with personality, whilst boosting traffic and connections. Read my article for 6 reasons your business needs a blog.

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How storytelling can transform your brand (and how to do it well).
Brand storytelling, Writing advice, Content marketing tips Amber Badger 29/03/2019 Brand storytelling, Writing advice, Content marketing tips Amber Badger 29/03/2019

How storytelling can transform your brand (and how to do it well).

Brand storytelling is a fantastic, inspiring and pretty much unparalleled way to take your marketing to the next level.

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The Wild Wordsmith is the copywriter for non-profits. I craft compelling content and soulful stories that inspire action and drive change, empowering non-profits to make a difference in the world.

 
 

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