Hey, I’m Amber Badger.
I'm a copywriter and campaign manager for organisations creating positive change - oh, and I started my career as a national fundraiser, which means I understand both the mission and what it actually takes to fund it.
I know what it feels like to be the person trying to write compelling donor communications, plan a challenge event campaign, and brief a designer - all in the same afternoon. I've been that person. Now I help organisations like yours do it better.
My Dad always told me that, one day, I’d end up working for myself. It’s safe to say that I didn’t expect this.
I spent years working in fundraising before I realised that the thing I loved most about the job was the writing - the emails that actually moved people, the campaign copy that made someone stop scrolling and pay attention, the grant application that told a story instead of ticking boxes.
So in 2019, I launched The Wild Wordsmith - a creative copywriting studio for brands and organisations who want words that actually work. Since then, I've worked with over 300 clients, from one-person wellbeing brands to national charities, and I haven't looked back once.
What I bring to every project is that combination: strategic fundraising knowledge and the ability to write. Not many copywriters have sat in the fundraiser's chair. It means I can write a challenge event email that converts, a stewardship journey that builds real loyalty, or a campaign plan that your team can actually execute - because I understand what you're trying to achieve, not just the words that describe it.
What I CARE ABOUT:
I believe that organisations doing good in the world deserve copy and campaigns as good as the work they do. Too often, non-profits and purpose-led brands undersell themselves - in grant applications, in donor emails, in challenge event recruitment that reads like a form letter instead of a personal invite.
Good writing isn't a luxury. It's the thing that gets someone to donate, to sign up, to show up, to tell a friend. I put strategy behind every word I write - and I bring real warmth to everything I do, because I genuinely care about the work and the people behind it.
“Whatever it is, the way you tell your story online can make all the difference.”
— Quote Source
Ready to connect?
Let’s have a natter.
I’d love to find out more about your brand. You bring the coffee, I’ll bring the conversation.