Fundraising campaign management for organisations creating positive change.

You have a mission worth fighting for. I'll help you build the campaigns that fund it - from strategy and audience segmentation through to every email, social post, and channel that gets you there.

Schedule a call

This is the service for organisations who want more than a copywriter. You want someone who thinks strategically, writes brilliantly, and can run the whole thing so you don't have to.

 Sound familiar?

  • You have a challenge event coming up, but no capacity to recruit runners, manage stewardship and produce all the content alongside everything else you're doing.

  • Your campaigns feel reactive - a social post here, an email there - rather than a coherent strategy your whole team can follow.

  • You've run a campaign before, but you're not sure what worked, what didn't, and how to build something repeatable for next time.

  • You have the mission and the audience - you just need someone who can translate that into campaigns that actually move people to act.

I get it - and you aren’t alone (nor do you have to be).

what campaign management covers:

Every campaign I run is built on the same foundations - then tailored to your organisation, your audience, and your goals.

What this looks like:

Campaign strategy and planning / Audience segmentation and research / Messaging pillars and campaign narrative / Email journeys from recruitment to post-event / Social content across all relevant channels / Slack and community channel management / Corporate and partnership outreach / Paid social strategy and briefing / Stewardship journey design / Reporting and what-worked analysis / Repeatable playbook for future campaigns

THREE WAYS TO WORK WITH ME:

  • Campaign foundations.

    I build the strategy. You run it. Ideal for organisations with internal capacity who need expert direction to get started.

    This would typically include:

    • Campaign strategy and timeline

    • Audience segmentation

    • Messaging pillars

    • Channel plan and recommendations

    Schedule a Call

  • Full Campaign.

    MOST POPULAR

    End-to-end delivery. I run the campaign (strategy, content, channels and reporting) so your team can focus on the mission.

    • Everything in Foundations

    • All content creation

    • Email journey management

    • Social and Slack content

    • Mid and end-of-campaign reporting

    • Playbook for future campaigns

    Schedule a call

  • retained partner.

    Ongoing campaign management across multiple events and fundraising cycles. A year-round relationship, not a one-off project.

    • Everything in Full campaign

    • Multi-event coordination

    • Year-round content calendar

    • Priority access and response

    • Quarterly strategy reviews

    Scheule a call

My process.

  • Step 1: discovery call. We talk through your organisation, your goals, your audience and what you're trying to achieve. No obligation - just a conversation.

  • Step 2: proposal and scoping. I'll put together a campaign proposal with a recommended approach, timeline and investment - tailored to your specific situation.

  • Step 3: strategy and foundations. We build the campaign foundations together - audience segmentation, messaging pillars, channel plan and campaign calendar.

  • Step 4: campaign delivery. I create and manage all content and channels throughout the campaign, keeping you updated at every milestone.

  • Step 5: reporting and handover. At the end of the campaign, you get a full performance report and a repeatable playbook - so the next one is faster to build and better to run.

“Amber is focused and thoughtful in her writing, has an eye for detail and excellent creative style. We often work on projects and campaigns that require detailed planning, accountability and the management of many different elements that will create connection and impact for our client and its audience groups; Amber is a true asset to have on board. She ensures work is delivered on time and will always think of 'what's next' and what will work best for different audience groups, channels and situations. She loves being creative and flourishes when she is involved in the development of ideas and messaging.” 

— Liz Pusey, BIHIMA

FAQs

  • Yes - I've worked with everything from small community non-profits to national charities. The approach scales to your size and budget. Book a call, and we'll work out what's right for you.

  • No. Challenge events are one area I specialise in - but campaign management applies to any fundraising or marketing campaign. Donor acquisition, major giving, awareness campaigns, product launches for purpose-led brands - get in touch and tell me what you're working on.

  • Every campaign is different, so I scope and price each project individually. The best starting point is a discovery call - we talk through what you need, and I'll come back to you with a proposal.

  • Yes - that's exactly what the Campaign foundations tier is for. I build the plan, the messaging and the playbook, and your team takes it from there.

 let’s builD something worth running.

Book a free discovery call, and we'll talk through what you're trying to achieve. No pressure, no jargon - just a conversation about whether we're a good fit.

Schedule a call